About me


I currently work as a University lecturer in the University of Helsinki, in the Department of Economics and Management.

From my previous experience I could mention that, I have a PhD in Economic Sociology from the University of Turku, an M.Sc. in Economics from University of Tampere and an M.Sc. in Environmental Biotechnology from the Technical University of Tampere. I have also studied behavioral economics at the University of Groningen in the Netherlands.

I have previously been an exchange researcher at Wageningen University in the Environmental Policy Group and at the University of Copenhagen in the Unit of Consumption, Health and Ethics. In January 2013 I got Adjunct professorship from the University of Turku in the field of economic sociology with the specific field being sustainable development and consumption.

I have published on food and animal issues and futures studies’ methodology in top level international journals. My key interests include ecological economics, foresight, food policy, sustainable development, critical animal studies, meat consumption and vegetarianism (ethical, environmental and social aspects) and consumption.

Some of my key publications include:

1. Annala Milla and Vinnari Markus (2019) Content analysis of TV food advertisement by using climate impact and nutritional impact index. Ecological Economics, Vol. 159, pp. 68-74.

2. Vinnari Markus and Tapio Petri (2012) Sustainability of diets: from concepts to governance. Ecological Economics. Vol. 74, pp 46-53. 

3. Vinnari Markus (2008) The Future of Meat Consumption – Expert views from Finland. Technological forecasting and social change, Vol. 75 (6), pp. 893-904.

I like good vegetarian food and traveling. Some of my favorite restaurants include Millennium Restaurant (www.millenniumrestaurant.com) in San Francisco, Vegan Restoran V in Tallinn Estonia, and Restaurants Nokka (www.ravintolanokka.fi) as well as Farang (farang.fi) in Helsinki. And off course most of India. In my hometown my favorite is Zeytuun www.facebook.com/ZeytuunTampere